To all pastors, ministers, priests, bishops and elders, of whatever Christian denomination:
I’m asking you, please: do not denounce, decry, disparage, lament, condemn, attack or rail against the commercialization of Christmas. Do not complain about Black Friday, or Christmas advertising. Christmas excess and Christmas commerce can make for tempting subjects for sermonizing. Resist that temptation.
During the Christmas season, people are subjected to tremendous cultural pressure to buy lots of stuff for their friends and loved ones. Merchants plan on this. They base sales projections, bonuses, advertising budgets, work schedules around it. Many small businesses rely on the Christmas season for their very survival.
If people don’t buy things during the holiday season, it could destroy the economy. In a destroyed economy, human suffering increases ten-fold. The poor are hammered. Even in a diminished or weakened economy, people suffer, people are harmed. Homelessness increases. Starvation can result. I say this with some confidence: Jesus does not want for any of that to happen.
Commerce is not evil. Commerce is good. People buying and other people selling; all are positive, good activities. A robust commercial season increases employment, allows more people to support themselves and their families. Encourage people to shop, to spend. As robustly as their budgets will allow.
I am a Mormon. The LDS Church recently invested in the building of a new, downtown, Salt Lake City shopping mall. I know some people criticized this. I didn’t, and don’t. That investment spurred economic growth. It rejuvenated the downtown. It led to the creation of businesses, to new jobs. It allowed people who had been unemployed to find employment.
We’re urged, at Christmas, to contemplate the True Meaning of Christmas. Indeed, we should do precisely that. We should give to local food banks and homeless shelters. We should increase our charitable giving; of course we should. And we should remember that the Christmas narrative involved the giving of gifts, really expensive ones, which undoubtedly came in handy for Joseph and Mary, poor young people from Nazareth, a tiny, impoverished village.
You say that Christmas advertising is tacky. The key words at Christmas are “Peace,” “Love” and “Joy”. Peace and love don’t lend themselves to ads, but ‘joy’ sure does. And so we see ads describing ‘the Joy of Fleece,” “the Joy of Chocolate,” “the Joy of Earthen Bakeware.” To describe Christmas ads as ‘tacky’ is to make an aesthetic, not a moral judgment. If tackiness moves product, then tackiness is likewise a social good, and should be applauded. Snicker, but buy.
Can Christmas shopping be overdone? Of course it can be. Anything good can be. Should we put ourselves massively in debt for expensive gifts? Certainly not. That doesn’t mean we should neglect dear old Aunt Mildred, or leave out our daughter’s step-kids. Be generous. Remember Scrooge, who discovered the true meaning of Christmas, and did what? Bought gifts for people!
And children! Christmas is about the birth of a Child, and it’s the holiday most beloved by children. And certainly a lot of Christmas advertising is aimed at kids, and certainly the toys aren’t always of the highest quality. But kids love opening presents. Is there anything inherently un-Christian about making children happy, even if only for a moment? I say no. Brave the lines at Toys R Us! Shop for your kids, all the kids in your life! It’s good for the economy, and believe me, we want the economy to prosper. Because kids are the first ones hurt when it doesn’t.
Every year, we hear it. “The commercialization of Christmas.” Or sermons attacking Santa. Thank heavens no one pays the least attention. Have a Merry Christmas! Buy stuff! Lots of it! Celebrate this holiday season! Shop!